Investing, made clear.
Built on data, not hype.
US-focused guides, honest broker reviews, and quick studies that show how money actually grows over time.
Educational content only. Not personalized investment advice.
A short path from zero to a real portfolio
Start with the core ideas, see the data, then open a broker that fits your style.
Step 1
Learn the basics
Short guides on stocks vs ETFs, index funds, fees, and taxes.
Open Learn hub →Step 2
Check the data
Studies that compare strategies like DCA vs lump sum, fees, and risk levels.
Open Studies hub →Step 3
Pick a broker
Straightforward broker picks for long-term investors and active traders.
See broker picks →Start with these beginner-friendly guides
Each guide pairs with a data-backed study so you can see how the concepts hold up historically.
Stocks vs ETFs
Understand what you actually buy when you invest and why ETFs are usually the default.
DCA vs Lump Sum
When it makes sense to invest all at once versus spreading buys over time.
Diversification That Helps
Build a mix that can actually survive bad markets instead of betting on a single asset.
Fees Really Matter
How “just 1%” in fees quietly translates into a much smaller portfolio decades from now.
Need better charts? TradingView adds alerts, watchlists, and clean multi-asset charts.
Try TradingView Pro →Disclosure: We may earn a commission if you subscribe using our link. You never pay extra.
Ready to start? Pick a low-cost broker that matches your style.
Automated long-term investor? App-first active trader? Global markets? Choose the lane that actually fits how you’ll invest.
Disclosure: We may earn a commission if you open an account using our links. You never pay extra. Compare fees and features on the broker’s official site before you commit.
Built on data, not hot takes
Every “study” on this site uses clear rules, disclosed assumptions, and repeatable methods. No secret backtests you can’t audit.
- • Methods and tickers listed in each study.
- • Returns shown net of stated fees where applicable.
- • You can always compare alternatives side by side.
Stay in the loop (slowly)
Occasional emails when new studies, guides, or broker updates drop. No spam, no daily noise.
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